Inspiration Days to debut at INTERALPIN

As the leading International Trade Fair for Alpine Technologies, INTERALPIN is extending its horizons to focus on an even wider range of technological issues. The new INTERALPIN INSPIRATION DAYS – presented by LEITNER-PRINOTH-DEMACLENKO – will debut on May 9-10, 2019, boasting a top-class program of supporting events addressing innovation, marketing, and digitalization.

For the first time, visitors to INTERALPIN will have the chance to experience top-class keynote speeches followed by topical company presentations on matters of innovation, marketing, and digitalization. The INTERALPIN INSPIRATION DAYS will commence on Thursday, May 9, with a talk on the Silicon Valley mindset. Having lived in Silicon Valley for almost 20 years, technology researcher and author Mario Herger will reflect on what can be learned from these world-beating innovators and how this can feed into the strengths of the ropeway industry. The second keynote will be delivered by Professor Hubert Siller from the renowned Tourism department at the international Management Center Innsbruck (MCI). Prof. Siller will assess the future of winter sports by focusing on upcoming opportunities and challenges in the mountains. Ursula Weixlbaumer-Nortz, the long-serving head of Happy Meal and family marketing at McDonald’s, will then explain why professional ski resort marketing targeted at children and families demands next-level expertise, a sense of responsibility, and a nuanced approach to the respective target groups. The INTERALPIN INSPIRATION DAYS will continue on Friday, May 10, with a keynote from tourism guru Jürg Schmid, the former Director of Switzerland Tourism. In a speech entitled “Scaling new heights? A strategic look at the future of Alpine tourism,” Schmid will provide in-depth analysis of facts, trends, and future developments in this field.

Trade fair visitors can participate in the INTERALPIN INSPIRATION DAYS at no extra charge, with advance registration recommended due to the limited number of places available.