Keynote Session 2

Thursday, May 9, 2019, 12:30–2:00 am
MesseForum, 2nd floor

Keynote: THE FUTURE OF WINTER SPORTS:
Chances and challenges on the mountain

Will skiing remain the core product for Alpine winter sports in the future? What do tourists want from a winter sports vacation in the mountains? When it comes to competing for emotions, how can winter sports achieve long-term success? What can mountain destinations learn from other vacation forms? Winter-sports expert and MCI tourism researcher Hubert J. Siller provides answers to these and similar questions.

Keynote Speaker:
Mag. Hubert J. Siller
is a University of Applied Sciences professor and long-standing Head of the Department of Tourism- & Leisure Science (MCI Tourismus) at the MCI Management Center Innsbruck. His current research and consulting interests are leadership, tourism and destination as well as international winter sports brands & winter sports tourism. Hubert Siller advises individuals, companies and institutions from the tourism & leisure industry on strategic matters.