When the INTERALPIN INSPIRATION DAYS debuts on Thursday, May 9, 2019, and Friday, May 10, 2019, it will offer INTERALPIN visitors their first chance to attend keynote speeches and company presentations delivered by high-caliber names in the fields of innovation, marketing, and digitalization. It does deliver both valuable added benefits for visitors and companies during INTERALPIN in terms of knowledge transfer.

This event has been designed to ensure that participants have sufficient time to visit INTERALPIN between the individual sessions, enabling visitors to cherry-pick the specific presentations that are of interest to them. Although participation in the INTERALPIN INSPIRATION DAYS is included in a valid trade fair admission fee, registration is still required either in advance or on site at INTERALPIN. Free admission tickets to the individual sessions can be obtained when purchasing tickets for INTERALPIN in the webshop: Due to the limited number of participants, we recommend registering online at an early stage.

Target groups

Managers and employees from the cable car industry with a focus on marketing, sales, product development, service management, and IT. Decision-makers within the industry are also cordially invited to attend the INTERALPIN INSPIRATION DAYS.


Thursday, May 9, 2019

MesseForum, 2nd floor

Session 1: 9:30–11:00 am

Keynote: THE SILICON VALLEY MINDSET: What we can learn from world champion innovators, and combine with the strengths of our industry
Keynote Speaker: Dr. Mario Herger (Technology researcher and author from Silicon Valley)
More details...

Company Presentation 1: skadii – Your Resort Management: digitalized and redefined

Company Presentation 2: Smart Grooming – Assistants and autonomous systems for supporting snow-groomer drivers

Company Presentation 3: Snowmaking 4.0

Company Presentation 4: Challenging Limits – Successful digital future thanks to strong partners acting as equals


Session 2: 12:30–2:00 pm

Chances and challenges on the mountain
Keynote Speaker: Prof. Hubert Siller (Management Center Innsbruck) presented by Schloss Hofen
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Company Presentation 1: Leading Destination Experience – The roadmap to successful destination development

Company Presentation 2: Axess RESORT SOLUTIONS – Welcome to a perfect ski day

Company Presentation 3: Modern snowmaking systems – A topic in need of further discussion

Company Presentation 4: Strategy – Brand – Digitalization. Better differentiation via technology?


Session 3: 3:30–5:00 pm

Keynote: KID POWER: Why professional cable car marketing targeted at children and families requires responsibility, special expertise and a differentiated approach to the target group
Keynote Speaker: Ursula Weixlbaumer-Norz (expert in marketing to children & families)
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Company Presentation 1: Next Level – Mountain 4.0: Digitalization of sports and leisure activities

Company Presentation 2: Digitalization & Self Service

Company Presentation 3: Revisiting touch-points in ski resorts – The lift ride

Company Presentation 4: What turns a child’s attraction into an experience?


Friday, May 10, 2019

MesseForum, 2nd floor

Session 4: 9:30–11:00 am

A strategic look at the future of alpine tourism

Keynote Speaker: Jürg Schmid (former Director of Switzerland Tourism)
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Company Presentation 1: Follow the fox’s tracks ... –
How destinations can enhance their summer season with “gamification”

Company Presentation 2: E-commerce: Why online sales of ski passes for cable cars are becoming increasingly important – Arosa Lenzerheide as a successful example

Company Presentation 3: Local knowledge as a digital quality feature in safety management for ski resorts – Simplifying processes, documentation and communication

Company Presentation 4: Active Entertainment – The key to expanding alpine tourism

All presentations will be interpreted into German/English.


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Further sponsors and partners: